Rumba™
(Pronounced room-ba) is the first brand that has been tested and customized for multicultural consumers (Hispanic, African American and Asian). Through extensive consumer research, we have identified the unique needs of these consumers, resulting in a line of high-quality, culturally significant beef cuts. The Rumba™ brand celebrates the uniqueness of our multicultural consumers by providing an always-fresh product that enhances the quality of their special traditional recipes.